Fractional Real Estate Blog
Industry Insights for Fractional Professionals.
Please Note: Regular blogs post will resume after my return from Russia. In the meantime be sure to join me on LinkedIn or Facebook to follow my adventures on this trip.
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By: David M. Disick, Esq.
May 16, 2012 |
Exploring Fractional Real Estate and Finance Opportunities
May 16, 2012
Orlando, Florida
The Fractional Consultant announces that its president, David M. Disick, leaves today for a ten-day business trip to Russia. Disick is responding to invitations to speak to two gatherings of leaders in the real estate and finance communities.
Disick plans to address the XV Jubilee National Real Estate Congress sponsored by the Russian Guild of Realtors. His speech, “International experience of investments attraction in the development projects” is slated for presentation on Friday, May 18 in St. Petersburg.
Learn more about David’s Trip >
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By: David M. Disick, Esq.
April 22, 2012 |
Forget what you may have heard.
Good, old-fashioned email can still be your most cost-effective online marketing and sales initiative for your fractional property. A well-organized, well-executed email program is a powerful tool for generating leads, prospects and ultimately fractional sales.
Here are some top tips and tricks to maximize the effectiveness—and return on investment—of your email marketing program.
1. Assemble huge lists of qualified prospects. People on your list should have at least one of these characteristics:
A. Financially qualified—suggested from having patronized at your resort—or elsewhere—the top accommodations, restaurants, shops, galleries and boutiques.
<< Read more tips and tricks for email success>>
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By: David M. Disick, Esq.
April 15, 2012 |
“If it walks like a duck, swims like a duck
and quacks like a duck, it must be a duck.”
If only it were as simple to distinguish fractionals from timeshares as it is to distinguish a duck from other avians. Regrettably, it is not.
In search of new ideas for this post, I opened my March Google Analytics reports hoping to learn what site visitors viewed most often. The results astonished and dismayed me.
Once again, the most popular topic was the one that has consistently been the favorite over time: “Fractional vs. Timeshare.”
Surprisingly, this subject was not among those addressed in my newest posts in prime locations front and center on Home complete with “gotcha” headlines and eye-catching thumbnails. Instead, it appeared way off to the left, included in a list of a dozen categories. In fact, I hadn’t written about fractional vs. timeshare in more than two months!
Since a hefty percentage of my site visitors are new and hail from countries where fractional development is just beginning, I realize this still remains a hot topic in many places in the world. But, having already posted several times on this subject, I thought. “What more can I possibly say?” Read David’s important new ideas on fractional and timeshare..
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By: David M. Disick, Esq.
April 8, 2012 |
In this season of fresh awakenings and new beginnings, an exciting horizon is opening to the east. The seeds of fractional ownership real estate are starting to sprout in Russia.
This post presents four vignettes of different moments in time and some personal musing as to their implications.
Vignette 1 | Today | Fractional Russia
In January 2012, Fractional Russia, , the first Russian website dedicated exclusively to fractional ownership went live.
The site, founded by visionary Arkadiy Amelin, states that though fractional ownership is an evolved concept in other parts of the world, this multi-billion-dollar global industry is still under-represented in the Russian and CIS markets. The overwhelming majority of Russian consumers, he continues, have no idea about the added value of fractional ownership and its benefits over whole ownership of leisure homes.
The site proposes to help “even things out.”
Read about fractional investment opportunities in Russia.
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By: David M. Disick, Esq.
April 1, 2012 |
After the difficult market of the past several years, it is understandable if fractional real estate developers, like many other business people, become so accustomed to the status quo that they accept tough times as a “new normal.”
So, amid a constant flow of negative news, it’s a good idea to step back occasionally from the day-to-day and re-examine what’s going on in the market overall.
Spring, a time of re-awakening and rebirth, is an especially good moment to conduct a re-evaluation to determine if changes in your market area call for revisions to your business strategy. And, if times have changed for fractional real estate, this leads to the obvious question, “How may I take advantage of it?”
Read More
