- Blogging (1)
- Fractional and Timeshare (2)
- Fractional Buyer Motivations (6)
- Fractional Development Ideas (14)
- Fractional Financing (6)
- Fractional Ideas (2)
- Fractional Marketing Ideas (17)
- Fractional Ownership Sales Ideas (11)
- Fractional Ownership vs. Timeshare (6)
- Fractional Sales Ideas (11)
- Fractional vs. Whole Ownership Sales (1)
- Guest Authors (2)
- Internet Marketing Ideas (12)
- Investment Funds (2)
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- Question of the Week (2)
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Monthly Archives: August 2011
Why Do You Vacation? And Why Do We Ask?

It’s that time of year again for many of us. You gather the family, pack your luggage and pile into the car or cab. You head out early hoping to beat heavy traffic or to avoid big holiday crowds at the bus or train station or at the airport. At last! Your long-awaited, well-deserved vacation has begun. But amid the … Keep Reading
Is the “Fractional Multiplier” Dead or Alive Today?

In the so-called “Golden Age” of fractional ownership, in the mid-2000’s, fractional industry experience showed that a whole ownership property offered for sale as fractional interests could generate significantly greater gross revenue than that same property sold to a single buyer. This additional revenue—once as much as 1.5 to 2 times gross whole ownership revenue—has become known as the “Fractional … Keep reading
Posted in Fractional Ownership Sales Ideas
Are You Selling What Your Prospects Really Want to Buy?

Quick! Mr. or Ms. fractional developer, without over-thinking your answer, how would you respond to the following question: What are you selling? Is it a condo next to the ski trails? A beach house by the ocean? A villa on the golf course? Is it a full-service resort hotel? An apartment in the heart of downtown? A cabin in the … Keep reading
Posted in Fractional Ownership Sales Ideas


