“Build a better mousetrap, and the world will beat a path to your door.” - Ralph Waldo Emerson Even as fractional vacation home ownership continues growing world-wide, some forward-thinking developers have invented what they believe is an improved ownership model: Investment Funds. This product aims to satisfy the desire of today’s increasingly demanding buyers for a property that offers both … Keep Reading
This excellent question comes from Europe: “We have a large property for sale in [country]. Can you let us know if fractional ownership will offer any possibilities as an alternative to selling to one buyer?” Response: By “possibilities,” I assume you are asking if a fractional offering would be quicker and/or more profitable than a whole ownership sale. I … Keep reading
Part 3 of this series in how to transform your website into a profit-making dynamo suggested establishing a relationship with site visitors and offering them valuable free information before attempting to sell them anything. It also discussed the importance of participating in the social media networks where your audience is likely to be active. This post presents the final two … Keep reading
In Parts 1 and 2 of this post, we presented these six ways to improve the cost- effectiveness of your fractional real estate website. 1. Set performance goals and then measure and test your website results. 2. Use Google Analytics to generate actionable ideas to improve your results. 3. Use the words your audience uses to search for what you … Keep reading
Part 1 of this article offered the first three of ten tips for creating a website that serves as a super salesman. First, it discussed the importance of setting the business goals you want your website to achieve and of measuring your results. It next set forth the importance of using Google Analytics to understand the performance of your website … Keep reading
Can we talk frankly? –Do you really love your fractional real estate website? Or do you keep it just for “credibility,” rather than for generating leads, appointments and sales? –Do you feel your site at least repays the time and resources you invest in it? Or is it a bottomless money pit? –Does your site draw lots of traffic and … Keep reading
Recently, this interesting message arrived in my Inbox. “We have many resorts in [name of country] and have just launched our first fractional venture, a beautiful project in a scenic area. However, we have not as yet managed to find a dedicated sales force to market it. Any ideas you may put forward will be much appreciated.” Here’s my response: … Keep reading
So far, your financing discussions have been proceeding well, and one or more bankers is showing interest in your business plan. You feel ready to plant your shovel in the ground. But the banker’s vault is not yet open. Wrapping up financing can be challenging, if you don’t know what deal terms banks usually expect and which items may be … Keep reading
By now, you have succeeded in attracting the interest of some bankers by pointing out the profit potential in the fractional vacation home ownership industry and in your proposed development. Good job! Now, it’s time to get to the negotiating table—that is, to present your business plan to your financing sources. II. Getting to the Negotiating Table—Presenting Your Business Plan … Keep reading
Let’s say you’re a fractional real estate developer. You have investors supplying seed capital. You’ve tied up the property you want to develop. You have your permits and architect’s plans. Your development team is assembled and raring to go. Only one more vital piece of the puzzle still needs to fall into place: You need to find equity and debt … Keep reading
