Monthly Archives: November 2011

10 Top Tips for Serving an Affluent Fractional Clientele

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November 28, 2011

Even in times of economic uncertainty and tight credit, affluent prospects are still able to make ultra-luxury purchases, such as fractional vacation homes.  Obviously, competition is stiff for these financially qualified prospective owners, who are relatively few and far between.  Fractional agents who train specifically in serving this highly demanding clientele will enjoy greater sales success, if they follow these … Keep reading »

Posted in Fractional Sales Ideas
 

Fractional Ownership vs.Timeshare: Explaining the Differences to Your Banker

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November 21, 2011

Despite the growing world-wide acceptance and popularity of fractional vacation home ownership, many members of the public still confuse it with timeshare.  This is especially disappointing when a fractional developer presents a financing proposal to a banker, only to be informed that the institution does not lend to “timeshare.” The chart below attempts to make clear some significant differences between … Keep reading »

Posted in Fractional Financing, Fractional Ownership vs. Timeshare
 

A Marketing Mistake 95% of Fractionals Make and How to Fix It—Part 2

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November 14, 2011

Does your fractional website offer a compelling marketing statement?  Does it capture visitors’ attention and entice them to remain longer than a few seconds on your site?  Is the message you have now as enticing as that of your competitors? Part 1 of this post stated that the vast majority of fractional websites either lack a market positioning statement or … Keep reading »

Posted in Fractional Marketing Ideas, Internet Marketing Ideas
 

A Marketing Mistake 95% of Fractionals Make and How to Fix It—Part 1

By:
November 6, 2011

If you visit most fractional vacation home websites, chances are you’ll find that—no matter how pretty the images—the vast majority make one potentially costly error: They don’t have a market positioning statement, or the statement they do have isn’t compelling or memorable.   Today’s global competitive race belongs to the swift and to the smart.  You need every edge you … Keep reading »

Posted in Fractional Marketing Ideas, Internet Marketing Ideas