Monthly Archives: March 2012

How to Sell Fractional Property Despite Economic Uncertainty

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March 25, 2012

Spring is sprung. Like clockwork, it brings with it hope; cherry blossoms; bunny rabbits; and the Ragatz Report on The State of the Fractional Industry in North America 2011. A Ragatz survey of prospective fractional buyers offers data of interest to fractional real estate developers.  Results showed:  

Posted in Fractional Sales Ideas
 

How to Generate Red-Hot Fractional Buyers—Part 2

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March 18, 2012

Part One of this series described the components of an effective fractional owner referral program.  This marketing and sales program encourages satisfied current owners to refer their family, friends and associates as prospective buyers of the fractional property.  Fractional real estate developers find that this program consistently delivers the highest return on their investment of time, energy and resources. This … For more valuable fractional marketing and sales tips, follow this link. »

Posted in Fractional Marketing Ideas, Fractional Ownership Sales Ideas
 

How to Generate Red-Hot Fractional Buyers—Part 1

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March 11, 2012

Of all the numerous ways to market and sell fractional property, developers pretty much agree that one program consistently outperforms all the rest. It is, of course, the owner referral program:  Satisfied owners recommend the property to their family, friends and business associates.  Referral business seems so obvious that some developers may perhaps expect referrals to rain down upon them … Keep reading to learn how to attract fractional real estate buyers »

Posted in Fractional Marketing Ideas, Fractional Sales Ideas
 

How to Persuade Real Estate Agents to Refer Fractional Prospects

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March 4, 2012

“East is East, and West is West, and never the twain shall meet.”The Ballad of East and West, Rudyard Kipling (1865-1936) In vacation home real estate markets, even though whole ownership and fractional agents hold the same basic license, each professional specialty seems to inhabit its own separate world, and the two worlds seem rarely to meet. How, then, can … Find out what a fractional vacation home developer can do to attract real estate agents – Keep Reading »

Posted in Fractional Sales Ideas