Forget what you may have heard. Good, old-fashioned email can still be your most cost-effective online marketing and sales initiative for your fractional property. A well-organized, well-executed email program is a powerful tool for generating leads, prospects and ultimately fractional sales. Here are some top tips and tricks to maximize the effectiveness—and return on investment—of your email marketing program. 1. … Read more tips and tricks for email success
“If it walks like a duck, swims like a duck and quacks like a duck, it must be a duck.” If only it were as simple to distinguish fractionals from timeshares as it is to distinguish a duck from other avians. Regrettably, it is not. In search of new ideas for this post, I opened my March Google Analytics reports … Read David's important new ideas on fractional and timeshare
In this season of fresh awakenings and new beginnings, an exciting horizon is opening to the east. The seeds of fractional ownership real estate are starting to sprout in Russia. This post presents four vignettes of different moments in time and some personal musing as to their implications. Vignette 1 | Today | Fractional Russia In January 2012, Fractional Russia, … Read about fractional investment opportunities in Russia.
After the difficult market of the past several years, it is understandable if fractional real estate developers, like many other business people, become so accustomed to the status quo that they accept tough times as a “new normal.” So, amid a constant flow of negative news, it’s a good idea to step back occasionally from the day-to-day and re-examine what’s … Keep reading
