- Blogging (1)
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- Fractional Buyer Motivations (6)
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- Fractional Marketing Ideas (17)
- Fractional Ownership Sales Ideas (11)
- Fractional Ownership vs. Timeshare (6)
- Fractional Sales Ideas (11)
- Fractional vs. Whole Ownership Sales (1)
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Monthly Archives: July 2012
Simple Secrets of Sales Success—Part Two

Part One of this series examined in detail two vastly different fractional properties that, nevertheless, share at least one trait in common: They have each defied the odds by making huge numbers of sales, in challenging economic times. The properties described are Freedom Bay, St. Lucia and The Hideaways Club. This concluding post distills some of the ideas these industry-acclaimed … Keep Reading
Simple Secrets of Sales Success—Part One

Despite continued stormy weather in many fractional real estate markets, occasional rays of sunshine peek through on gloomy days. These comforting beacons of light and hope are properties that manage to sell—and even expand—under the same economic circumstances that challenge and even defeat their competitors. This article reveals what two forward-thinking developers are doing to achieve success in today’s market. … Keep Reading
Marketing As Your Customers Like It

Dear readers, In last week’s post, I reviewed one of Dave Thackeray two new and important books on digital marketing. This week, I review the second. But before beginning, I need to make a confession. (No, it’s not what you think…I really did read each book.) It’s this: Around mid-June, Dave Thackeray launched his new website. I didn’t visit it … Keep Reading
Posted in Internet Marketing Ideas
Internet Marketing Ideas – Sharing Superheroes

Dear Reader, Dave Thackeray and I first met when he interviewed me in September 2010 by phone for a podcast he was creating for RCIVentures, the website RCI maintains for timeshare and fractional real estate developers. Since then, we have exchanged occasional emails. Over time, I became a follower and fan of Dave on the internet where he commands international … Read David's review of Dave's newly published book.
Posted in Internet Marketing Ideas


