Tag Archives: internet marketing

Internet Marketing Ideas – Sharing Superheroes

Dear Reader, Dave Thackeray and I first met when he interviewed me in September 2010 by phone for a podcast he was creating for RCIVentures, the website RCI maintains for timeshare and fractional real estate developers. Since then, we have exchanged occasional emails.  Over time, I became a follower and fan of Dave on the internet where he commands international … Read David's review of Dave's newly published book. »

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Eight Powerful Marketing Tips for an Effective Fractional Website

Has this ever happened to you?  You’re at a cocktail party and have met someone you’d like to become acquainted with.    Unfortunately, the person chews your ear off by talking non-stop about him/herself.      You struggle to get a word in edgewise.  You seek to establish some common ground—people you both know, places you both have visited, sports you both … Read 8 powerful marketing tips for fractional real estate websites »

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A Marketing Mistake 95% of Fractionals Make and How to Fix It—Part 2

Does your fractional website offer a compelling marketing statement?  Does it capture visitors’ attention and entice them to remain longer than a few seconds on your site?  Is the message you have now as enticing as that of your competitors? Part 1 of this post stated that the vast majority of fractional websites either lack a market positioning statement or … Keep reading »

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A Marketing Mistake 95% of Fractionals Make and How to Fix It—Part 1

If you visit most fractional vacation home websites, chances are you’ll find that—no matter how pretty the images—the vast majority make one potentially costly error: They don’t have a market positioning statement, or the statement they do have isn’t compelling or memorable.   Today’s global competitive race belongs to the swift and to the smart.  You need every edge you … Keep reading »

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10 Tips to Create a Website That Sells—Part 3

In Parts 1 and 2 of this post, we presented these six ways to improve the cost- effectiveness of your fractional real estate website. 1. Set performance goals and then measure and test your website results. 2. Use Google Analytics to generate actionable ideas to improve your results. 3. Use the words your audience uses to search for what you … Keep reading »

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10 Tips for Creating a Website That Really Sells—Part 2

Part 1 of this article offered the first three of ten tips for creating a website that serves as a super salesman. First, it discussed the importance of setting the business goals you want your website to achieve and of measuring your results.  It next set forth the importance of using Google Analytics to understand the performance of your website … Keep reading »

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10 Tips for Creating a Website That Sells—Part 1

Can we talk frankly? –Do you really love your fractional real estate website?  Or do you keep it just for “credibility,” rather than for generating leads, appointments and sales?  –Do you feel your site at least repays the time and resources you invest in it? Or is it a bottomless money pit? –Does your site draw lots of traffic and … Keep reading »

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